An Australian car rental company is facing criticism for its use of offensive language on its fleet. The company’s slogan, which has been displayed on its cars for 75 years, has recently come under scrutiny for its offensive nature. One concerned mother and her 7-year-old son have drawn attention to the slogan, which reads “no birds” across the doors.

Nicole Van Dijken and her son were taken aback when they encountered a car with this slogan. They were shocked and Van Dijken had to explain the meaning to her young son. The car rental company, Bayswater Car Rental, was established in 1958 and used the term “birds” to refer to women or delivery girls. The slogan implied that there were no women drivers and customers would have to pick up their own cars.

Van Dijken expressed her frustration and described the slogan as a “sexist slur.” She believes that such language has no place in today’s inclusive society. Van Dijken had to have a difficult conversation with her son about the offensive term.

Despite the backlash, the car rental company refuses to change its slogan. Instead, they direct customers to their website for more information, where they explain the historical context of the term “birds.” While some argue that it was once used in a friendly manner, it is no longer appropriate in today’s world.

This is not the first time the company has faced criticism for its slogan. Even in the 1950s and 1960s, opposition to the use of “no birds” existed. One woman shared that her own mother wrote a letter to the newspaper objecting to the slogan. It is surprising that the company continues to use this slogan despite the negative feedback it has received.

In a society that values inclusivity and respect for others, it is crucial for businesses to be aware of the impact their language can have. Outdated and offensive slogans can alienate potential customers and harm a company’s reputation. It is essential for businesses to adapt and update their practices to align with the values of today’s society.