Meet Hailey Welch, the woman behind the now-iconic phrase that has taken the internet by storm – “Hawk Tuah.” If you haven’t come across this term yet, don’t worry, it has nothing to do with a new bird species.
It all started when Hailey participated in a street interview conducted by the creators of Tim & Dee TV. When asked, “What’s one move in bed that makes a man go crazy every time?” Hailey’s humorous response instantly became a viral sensation. Mimicking the action of gathering spit, she confidently replied, “You gotta give ’em that ‘hawk tuah’ and spit on that thing, you get me?” Her friend couldn’t help but burst into laughter, and soon, the internet followed suit.
Since the video was posted on June 11, it has garnered millions of views, catapulting Hailey Welch into internet stardom. She has become the world’s newest meme sensation, with people all over the globe sharing and referencing her catchphrase.
From Viral Fame to Profitable Venture
As the ‘hawk tuah’ meme continued to gain momentum, Hailey saw an opportunity to capitalize on her newfound fame. Teaming up with Fathead Threads, a family-operated business in Tennessee, she aimed to turn her viral moment into a profitable venture.
Jason Poteete, the owner of Fathead Threads and a long-time acquaintance of Hailey, reached out to help her navigate this sudden internet fame. While Hailey didn’t profit from the initial viral video, Jason wanted to ensure she received some financial benefit from her unexpected popularity. Together, they embarked on this exciting journey.
In an interview with Rolling Stone, Jason mentioned that Hailey now has an agent and has taken steps to trademark the phrase ‘hawk tuah.’ However, she has requested that her likeness not be used on any merchandise.
Introducing Official ‘Hawk Tuah’ Merch
Fathead Threads exclusively sells ‘Hawk Tuah’ hats, featuring the phrase “Hawk Tuah ’24.” These hats, priced at $32.78 each, have already sold over 2,000 units, amounting to an impressive estimated revenue of $65,000. Autographed versions of the hats are also available for $50.
This unexpected success has brought an unprecedented surge of business to Fathead Threads, a small family-owned shop. Jason and his team are working diligently to fulfill the high demand for ‘Hawk Tuah’ merchandise, making sure every order is promptly delivered.
Reflecting on the impact of Hailey’s video, Jason remarked, “I just think the world needed a laugh, and she provided that.” Indeed, in the midst of challenging times, Hailey Welch has managed to bring joy to countless individuals and create a lasting mark on internet culture with her infectious ‘hawk tuah’ meme.
So, whether you’re already familiar with the phrase or experiencing it for the first time, get ready to embrace the ‘hawk tuah’ phenomenon and join in the laughter!
