Brooke Shields, the beloved actress and model, recently opened up about a significant moment in her career – her controversial Calvin Klein advertisement from the 1980s. At just 15 years old, Brooke became the face of this memorable campaign, which propelled her into the limelight but also sparked a wave of controversy.
The advertisement, known for its provocative content, caused such a stir that it was even banned in some countries. Looking back, Brooke admits that she didn’t fully grasp the adult nature of her line in the commercial at the time. Naively, she innocently delivered the now iconic slogan, “Want to know what comes between me and my Calvins? Nothing.”
In a recent interview on the Armchair Expert podcast, Brooke discussed how the media often sexualize young actors and models. She used her experience as a model for Calvin Klein as an example of this trend. The aftermath of the controversial advertisement thrust Brooke into a world of unexpected interviews, including one that left a lasting impact – her sit-down conversation with journalist Barbara Walters.
Reflecting on that particular interview, Brooke describes it as “practically criminal.” She felt confused and upset by the inappropriate questions she was asked. Barbara delved into personal matters like her body measurements and even probed into whether she had any secrets hidden from her own mother. It’s important to remember that Brooke was just fifteen years old at the time.
In a recent interview with Vogue, Brooke further discussed the negative feedback she received from the campaign. She recalls paparazzi yelling at her and her mother, and feeling utterly bewildered by the absurdity of it all. She emphasizes that she never interpreted the slogan as having any sexual connotations, highlighting her own innocence and naivety. “I believed it was assumed that I was much more intelligent than I actually was,” she admits. “I was a virgin at the time and remained so forever.”
Despite the controversy and backlash, the Calvin Klein campaign ironically ended up going viral, inadvertently propelling the brand to new heights. The attention may have been negative, but it certainly generated interest. As a result, the company became synonymous with pushing boundaries and setting trends. Their advertising strategies, often criticized for being inappropriate and seductive, have become iconic in the fashion industry.
Brooke Shields remains well aware of Calvin Klein’s infamous reputation. The brand’s current advertising efforts continue to court controversy, garnering attention and notoriety. Despite the criticism and condemnation they have faced over the years, Calvin Klein is a brand unafraid to take risks.
If you want to catch a glimpse of the controversial Calvin Klein advertisement that brought Brooke Shields into the limelight, watch the video below. However, please note that the video may contain content that some viewers may find inappropriate.
