An incident involving a car rental company has ignited a wave of outrage and prompted a concerned mother to speak up against their offensive slogan. Nicole Van Dijken and her 7-year-old son were dumbfounded when they came across a car plastered with the phrase “no birds,” which they deemed a sexist remark.
Bayswater Car Rental, a renowned company founded in 1958 in Perth, Australia, had been using this slogan for an astonishing seventy-five years without any concerns. However, times have changed, and society has become increasingly aware of the importance of inclusive language that respects everyone. In the past, this company did not hire women drivers, and the phrase “no birds” indicated the absence of female drivers. Instead, customers were expected to pick up their own cars and drive themselves.
When Van Dijken’s son inquired about the meaning behind the slogan, she struggled to find the right words to explain it to him. She expressed her frustration, stating, “It’s a sexist slur, and I’m now in a position where I need to explain that to my son. Which I did do.” She firmly believes that such outdated language has no place in modern times and should be relegated to the shameful past of the 1950s and 1960s.
Van Dijken is not the only one who disapproves of this derogatory slogan. Many people share her sentiments and are calling for a change. Some have expressed disappointment with the company’s continued use of this offensive phrase in today’s world. Others have recalled opposing this slogan during their earlier years and are surprisingly disappointed that the company has failed to make any changes.
In response to the criticism, Bayswater Car Rental has made the decision not to alter its slogan but instead directs customers to their website for an explanation. According to their website, “These days having hire cars delivered may seem excessive. But when Bayswater Car Rental started, having ‘delivery girls’ was a standard extra service in Australia.”
While it is important to respect everyone’s opinion, it is equally crucial to recognize that language evolves. What may have been acceptable in the past can now be considered offensive. Businesses must adapt and embrace inclusivity to meet the needs and expectations of their customers. Let’s hope Bayswater Car Rental reevaluates their slogan and takes a step towards a more inclusive future.
