Pop music icon Taylor Swift is not only known for her chart-topping hits, but also for her love of football. Last season, she began dating Kansas City Chiefs star tight end Travis Kelce, and their high-profile relationship has caught the attention of fans everywhere. Swift’s presence at NFL games has even resulted in an increase in viewership, drawing in a whole new fan base.

However, some fans have expressed their dissatisfaction with the amount of air time the NFL has devoted to featuring Swift during games. A recent report revealed that Swift was actually only on screen for a mere 54 seconds during the Super Bowl, which constitutes less than 1% of the event’s air time. Despite this minimal appearance, fans have still taken to social media to voice their opinions.

While some fans may argue against the camera shots of Swift during games, the numbers tell a different story. According to legendary NFL producer Fred Gaudelli, who has produced seven Super Bowls, these shots are crucial to capturing the bigger narrative of the game. With a significantly larger audience tuning in to the Super Bowl, it’s important to incorporate elements like celebrity spectators into the broadcast.

Gaudelli explains, “You have these shots set up because they’re part of the story of the game and because there are five times as many people (watching) as you would get for a normal game. Right off the bat, you’re already thinking about who’s at the game. Now you have Taylor Swift, who also has a direct connection to the game because she’s the significant other of one of the stars of a team. Maybe you don’t show her for every Kelce sequence, but she’s going to be part of sequences when he makes a play.”

Swift’s impact on football extends beyond the broadcast. Her relationship with Kelce has even attracted the attention of prominent figures in the sports world. ESPN analyst Stephen A. Smith, known for his strong sports opinions, recently declared himself a fan of Swift, admitting to attending one of her concerts. Smith was astounded by the concert experience, praising Swift’s talent.

“I went to her concert. Man, it was off the chain. I loved it. I couldn’t believe how much I loved it. She was phenomenal,” Smith shared. “I watched Taylor Swift receive a nine-minute standing ovation in between songs. No one was sitting down, and the concert was three and a half hours, non-stop, with no intermission. I stood up for three and a half hours. I never sat down.”

Taylor Swift’s presence in the world of football and her ability to attract fans from all walks of life demonstrate the significant impact she has on pop culture. Whether she’s on screen for a few seconds during a game or captivating thousands of concertgoers, Swift continues to leave her mark on both the music industry and the sports world alike.