A young boy in Utah has captivated the attention of the Brigham City Police Department with his clever marketing tactics. Passers-by and neighbors were taken aback when they noticed him selling drinks under a sign that boldly proclaimed, ‘ICE COLD BEER’. Concerned citizens promptly alerted the authorities, fearing that a minor was involved in the illegal sale of alcohol. However, upon investigation, the police discovered that the boy was, in fact, selling root beer. The word ‘root’ was cunningly concealed in fine print on his sign.

The Brigham City Police Department shared an image of the enterprising young boy on their social media, commending his ingenuity. They acknowledged that his marketing strategy had led to numerous calls to the police, but it had undoubtedly paid off as his business was booming. Sales had been so successful that the young entrepreneur had completely sold out of his non-alcoholic beverage.

Alexis Parker, believed to be the boy’s mother, expressed her gratitude to the supportive community. She announced that he would be back the following day from 12 pm to 4 pm at the same location. The stall quickly gained popularity among locals, with many eagerly purchasing the product and praising the boy’s creativity. Some even playfully referred to him as a ‘genius’ and a ‘hero’.

Deedre Coy Petersen, who shared a picture with the unidentified boy, reassured everyone that the sale of root beer was all in good fun. She mentioned that in the future, the boy might consider making the word ‘root’ more prominent on the sign to avoid any confusion.

It’s heartwarming to witness the community rally around and support this young entrepreneur’s endeavor. His ingenious marketing ploy not only entertained the locals but also garnered significant attention. This incident serves as a reminder of the power of innovative thinking, even amongst the youngest members of society. Let’s continue to encourage and nurture the creativity of our future entrepreneurs!