We are saddened to announce the passing of William “Bill” Post, a remarkable individual with a rich history at the Keebler Company and Kellogg’s. Bill is widely recognized as a key contributor to the creation of the beloved Pop-Tarts. He was 96 years old, leaving behind a legacy that will forever be cherished.

Born on the south side of Grand Rapids to Dutch immigrants, Bill was one of seven children. After serving in the Army Air Corps in occupied Japan, he returned home to marry his high school sweetheart, Florence. Their love story was one for the ages.

During his tenure with the Herkman Company, which later became the Keebler Company, Bill collaborated with Kellogg’s executives to conceive the idea for Pop-Tarts. Though he is acknowledged as the inventor of this popular toaster pastry, he humbly shared the credit with the collaborative efforts of his team. Together, they brought this revolutionary product to market in just four months, astounding everyone with their efficiency and innovation.

Bill’s close friendship with Kellogg’s executive William LaMothe endured over the years. He served as a consultant for Kellogg’s for two decades, continuing to contribute his expertise and passion for creating exceptional food products. However, his heart was never truly whole after the passing of his beloved wife Florence, who preceded him in death.

As we mourn the loss of this incredible man, we extend our deepest condolences to Bill’s family and loved ones. Funeral arrangements are yet to be announced, allowing time for everyone to come to terms with this sorrowful news. In memory of Bill, the family kindly requests contributions to be sent to Gideons International, a cause close to his heart.

Bill Post’s life is a testament to the power of collaboration, innovation, and unwavering dedication. Today, as we indulge in a delicious Pop-Tart, let us remember the extraordinary man behind this iconic treat. He will be greatly missed, but his legacy will continue to bring joy and delight to people of all ages.